Over a period of two months BMW donated $ 100 to the Swedish Childhood Cancer Foundation for every booked test drive. The message was communicated widely in the media, but to simplify booking a test drive BMW needed a campaign website. This site had to promote the importance of cancer research as well as capture potential BMW customers, plus make it easy to book a test drive at any BMW dealer in Sweden.
In collaboration with Lowe Brindfors – BMW’s advertising agency – Cloud Nine proposed a powerful website with a booking engine. We developed and built the site in close cooperation the agency, the client and other stakeholders. During the campaign, we assisted the client continuously, ensuring that they could access campaign´s statistics as a basis for deeper analysis. Moreover, we handled the ongoing support of the site before, during and after the campaign.
2015 was the third time that BMW and the Swedish Childhood Cancer Foundation collaborated on test drives, and they actually make a real difference. After the two-month campaign, they had booked and completed 26 892 test drives, which translates to 5833 additional research hours for the fight against childhood cancer. This was an increase of 5000 test drives over the previous year and 10 000 compared to the first year!
For us at Cloud Nine, it is naturally extra rewarding to be part of a project that makes a difference in such a concrete way, and we look forward to continuing our cooperation with BMW and the Swedish Childhood Cancer Foundation!