After a workshop, we realized that the former website focused too little on the cars themselves and their characteristics in terms of technology, design and safety. MINI always want to engage their existing-/potential customers and car owners through their web presence, and such goals could be achieved with a brighter, more modern, easier to navigate and business-driven website.
The new website has a fresh and modern design, which is also responsive on mobiles and tablets, as well as a thorough and clear information structure. During the project, we put great emphasis on further improvements of the CMS, to create as smooth as possible editorial views and easily create website campaigns independently on the market.
The new websites for Nordic- and Baltic countries have been launched during Autumn 2016.