The challenge we got from Paradiset was to convey culinary inspiration digitally. To communicate the right values, and to build their unique position in the digital customer experience was considered crucial for success. Paradiset has a target audience who have high expectations in all points of contact.
The Paradiset collaboration began with a conceptual phase, where our mission was to develop interaction design and apply Paradiset´s new graphic profile across the digital environment. This resulted in paradiset.com, a site based on WordPress, with a modern design that really emphasized the client’s message of quality and ecology. The resulting site was greatly appreciated, both internally and externally, and has been further refined since its launch.