Frank Dandy x Cloud Nine

A new look for trendy Frank Dandy

Attitude, sexiness, and bold design define Frank Dandy, a Swedish success story in underwear and loungewear. Alongside its retail partners, the brand's own e-commerce platform is the core of its sales. A significant portion of traffic to frankdandy.com comes from social media and various campaigns, with influencers playing a major role in their strategy. Cloud Nine was tasked with refreshing the design and switching to a frontend that offered greater flexibility and faster workflows compared to the previous setup. The result is an e-commerce platform featuring vibrant colors and sharp contrasts that perfectly complement the brand’s bold product and model imagery, while maintaining a focus on conversion.

Visit Frank Dandy

15 %

Increased conversion

5 %

Increased average order value

With a clear focus on conversion through various campaigns, such as 'buy 5, pay for 3,' we have created a flexible block-based solution wrapped in a modern and bold design.
CAMILLA SUNDBERGCREATIVE DIRECTOR, CLOUD NINE

Block-based design and improved workflow

A challenge with Frank Dandy's previous platform was that editors couldn’t upload materials or products in advance, a feature now available in the new platform. Scheduled publishing is a key part of the solution. With Storyblok CMS, products can be presented flexibly using pre-built modules that can be creatively combined. Image management has been a major focus, resulting in a solution that handles large, high-resolution images, responsively adapting to computers or mobile devices.

MODULAR DESIGN WITH STORYBLOCK CMS
Powerful PIM and e-com features with Centra
INTEGRATION WITH INSTAGRAM AND SHOP THE LOOK
TOP LISTS AND PROMOTIONS AND EDITORIAL CONTENT
FULL SUPPORT FOR BUNDLES AND VOLUME DISCOUNTS

For Frank Dandy's e-commerce, attitude and strong content are the way to conversion and loyal customers. Our new platform makes us ready for 10 more years of bold expression.
Tuss Odin EkmanCEO, FRANK DANDY