The Power of First-party data

Are you prepared for the future of online tracking? With major web browsers phasing out support for third-party cookies, the era of relying on pixel-based tracking and external data is rapidly drawing to a close. Harnessing the potential of first-party data is not just “nice-to-have” anymore – it's essential for staying ahead in the digital landscape.

Join us for a breakfast seminar led by our senior e-commerce advisor, Mikael Östling. Discover why making the switch to server-based tracking and prioritizing first-party data collection is a game-changer for your business. Mikael will delve into the different enabling technologies and talk about the benefits it brings to your marketing activities,and business insights. He will also look at GDPR implications and explore possibilities with AI and machine learning.

When: 29th of May, 8.00 AM - 9.00 AM
Where: Stadsgården 6, Nova House Sthlm, floor 8

Reserve your seat below and start leveraging the power of first party data!